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 Choosing builders in the best ways overall   Advice,Business,Consumer Want the honest, unvarnished truth? Not all homebuilders are created equal. The horror stories you may have heard about dishonest or incompetent builders are, sadly, based on reality. That's because anybody can print up business cards and call themselves homebuilders. Which is why it's up to you, the smart consumer, to do your homework. Because you're not just buying a home-you're buying the manufacturer of that home. And because a home is such a major investment-quite possibly the largest you'll ever make in your lifetime-it just makes good sense to protect yourself by doing  as much research as possible. That being said, here's a checklist that will help you find the builder that can make your dream home come true: o Find out the difference between the four different kinds of new homes: Custom homes; semi-custom homes; production/tract homes; and spec homes. Most builders focus on one type.

 Lose your mind (in a manifesto) Part 2   Internet Marketing,Marketing, Business Last article my bold claim was that in order to get to clarity on your message, mantra, or answer to “what do you do” question, or even make a big decision, you had to lose your mind. One fun way to do this is to write your manifesto. If you involuntarily rolled your eyes thinking manifestos are dead, think again. A manifesto does what the mission statement — de riguer for corporations, small businesses and even individuals in the good old days of the past three decades — cannot do. It invites curiosity. It engages at gut level and in come cases speaks to the heart. If you think they are dead, look around. Brands like LuluLemon proudly print theirs on their iconic bags. Companies like Brains on Fire,  Simple Shoes, Nike, Levis, Apple, and many more including small companies with big ideas all took time to get their values, ideas, and beliefs down on paper to be crafted into something visually interesting a

 Taking A Look At How To Do Smart Keyword Research   Internet Keyword research is very critical for your online success. There are four types of keywords that you can use: informational, transactional, short and long tail keywords. Informational keywords are words that many people will put into the search bar without a definitive requirement. A great example of an informational keyword is "music. A transactional keyword on the other hand is a word that is more specific and targeted. For example, "hip-hop music in New York" is a term that will be used by a person who is looking for hip-hop music in New York. A short-tailed keyword is usually one or two words long and tends to drive a lot of traffic. The unfortunate thing with it is that it's not too relevant thus you can't use it to target a specific group of people. A long-tailed keyword is usually three or more words long and doesn't drive a lot of traffic like a short-tailed keyword. The good thing with it